As we all knew that 'The Interview' is controversial comedy about a plot to assassinate North Korean leader Kim Jong Un.The studio had canceled a wider release just one week earlier, after the top theater chains in the U.S. said they wouldn't show the film following threats of 9/11-style terrorist attacks on venues that screened the Seth Rogen and James Franco starrer.
After Sony decided to proceed with a limited theatrical and VOD release of the film ,the movie was made available to rent or purchase on both Google platforms last Wednesday.In addition to Google Play and YouTube Movies, the film was available on Sony's dedicated website seetheinterview.com and via Microsoft's Xbox Video. Apple's iTunes made the film available for rent or purchase a few days later.
The movie, which cost $5.99 to rent and $14.99 to buy, took in $15 million in online transactions, from more than two million rentals and purchases, Sony said Sunday. While it's unknown exactly how much of this total came from Google transactions.The majority of the film's online sales came from Google Play and YouTube.
The film, which also played at 331 independent theaters starting Christmas Day, also took $3,505,000 at the box office in 7 days i.e. in a week.
The Interview has likely raised the profile of YouTube's 2-year-old movie rental service, which had previously mostly been used for smaller and older titles. The film, which is Sony's biggest online film of all time, set a precedent for a major Hollywood studio with its simultaneous theatrical and online availability.
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